The Alchemy Group
The Alchemy Group
Phase I
Visioning
Positioning
Branding and Identity Design
Web Design and Development
Phase II
Video Production
Marketing Strategy and Campaign
Print Collateral
BRAND PARTNERSHIP
ABOUT THE BRAND
The Alchemy Group is an executive leadership consulting company. Founders and partners Sandy Sullivan and Allison Wik came to me looking to take their brand from “ordinary to extraordinary” to match the growth of their business. They also wanted to create an authentic experience of who they are and the transformation they facilitate in their group sessions on all touch points. We weaved their story and mission into the brand identity and messaging to transform their brand and accomplish our goals.
The project was broken into phases, the first of which include strategy, design, messaging through delivery of a newly transformed identity and website. In the phase two, we implemented a social medial marketing plan with more video and content to increase their reach, and serve more people.
We then entered into a Brand Partnership* for continued brand support.
(*Brand Partnership is an exclusive service with limited availability. If your interested in leaning more please contact me)
“Carrie is the mastermind behind our brand. She created an authentic brand to empower and inspire our practice and to find unique and creative ways to serve our clients. Her talent blows me away on a daily basis, and her expertise on all things brand / communications /marketing is invaluable.”