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Carrie Brito
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1:1 Brand Transformation
Closing The Authenticity Gap
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Carrie Brito
Home
About
Work With Me
1:1 Brand Transformation
Closing The Authenticity Gap
The Authentic Brand Lab
Client Brands
Blog
Login Account
Contact me
Home
About
Folder: Work With Me
Back
1:1 Brand Transformation
Closing The Authenticity Gap
The Authentic Brand Lab
Client Brands
Blog
Login Account
Contact me

Be Unapologetically YOU!

ABOUT PRAISE CONTACT

✨Turning 49 today—the final chapter of my 40s.✨

Grateful doesn’t even begin to cover it. I’m thankful for the incredible women in my life who remind me I don’t have to do it all alone—they push me to be my best while al
🚫 “You have to pick a niche.”

Myth. That’s one of the most common branding beliefs out there — and while it can be helpful, it’s not the only path.

Especially for coaches and creatives like us — humans with nuan
🌿 Something shifted for me recently, not in what I do, but in how I show up.

For years, I led with design. Messaging. Strategy.
But underneath it all? I’ve always been holding space for transformation.

Lately, I’ve realized my deepest
😳 Can we normalize something for a second?

Just because you’re a coach or business owner… doesn’t mean you’re naturally comfortable being visible.

Social anxiety doesn’t magically disappear when you start posting.

I
🎉 The way you say “y’all” in your captions.

Your obsession with a certain brand of coffee or tea.

The fact that you always use metaphors that involve nature, or pop culture, or astrology…

These aren’t distractions.
✨ This is why coaches keep futzing with their websites...

Because it feels productive.

Because it’s easier to change fonts than face the truth.

Because there’s a gap between who they really are… and how they’re showing up.

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